Gerber Instant
Art Director

In order to make inspired product videos for Gerber Gear we brought human qualities to cold-steel by turning real-life problem-solvers into story tellers and product ambassadors.

Trigger Cook is a boat-builder and craftsman.


creative partner: Al James
shot by Reed Harkness
creative directors: Scott Cromer, Steve Luker, Mike McCommon
producers: Chris Lawson & Alana Spears
edit by Sarah Marcus & Morgan Griswald